Marketing Specialist

Position: Marketing Specialist
Location: Toledo, Ohio
Reports to: Director of Marketing

Scope of Position:

 

Under minimal supervision, this position supports the Marketing Director, Product Development Manager and Distribution Sales team by developing and executing marketing plans, programs, promotions and product launches for commercial cleaning products.

Essential Duties:

  • Support Product Manager with new product launches including writing, editing and proofing copy and coordinating all elements of the launch.
  • Support Distribution Sales team prepare for tradeshows, product demonstration or other customer facing events (trade show booth, graphics, product displays, supporting materials)
  • Update and create marketing collateral and sales tools.
  • Work with Digital Marketing Manager to develop product marketing/training videos.
  • Support digital marketing efforts by conceptualizing content, monitoring “noise”, and monitoring competitors.
  • Maintain and update Canberra website.
  • Develop and maintain Canberra Newsletter/Blog.
  • Assist in protecting Canberra and JAWS brand standards.
  • Manage development of training video and interactive marketing and training tools.
  • Assist with other projects or duties as assigned

Requirements:

  • Bachelor's Degree in Marketing or Business Related
  • Two Plus Years Marketing or Product Marketing experience is preferred
  • Strong written and oral communication skills
  • Strong understanding of digital marketing
  • Project Management Experience
  • Strong attention to detail and deadlines
  • Organized with ability to handle several projects simultaneously
  • Self-Motivator
  • Familiarity with graphic design programs
  • Ability to work cross functionally with different departments
  • Maintain excellent communication and relationships with others; be a team player; maintain positive attitude
  • Perform in a manner consistent with Company Vision/Mission Statement and Core Values.

      

Interested candidates please apply online at www.canberracorp.com/careers.

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